I was selected through a competitive application process to a team of 10 MBAs at NYU Stern School of Business to work directly with WarnerMedia executives on a consulting project.

I coordinated with Louis Goldstein, Vice President of Strategy and Corporate Development at WarnerMedia. WarnerMedia’s strategy team was interested in a competitive market analysis to assess the position of their platform, HBOMax, in the “streaming wars” landscape.

I performed valuation analysis of the key competitors in the streaming space (identified the major players to be AppleTV+, Prime Video, Disney+, Netflix, and HBOMax).

I subsequently proposed a product feature recommendation to offer HBOMax a competitive advantage. I pitched a platform extension called “HBO Hub.” HBO Hub integrates social tools within the streaming platform to allow for deeper consumer engagement and personalization.

Impact:

In 2021, HBOMax announced new social viewing initiatives. HBOMax partnered with SnapChat in order to bring full-length episodes of its series to the social media platform. With HBO Max Minis, users will be able to stream the pilots of select series with up to 63 other Snapchatters.