For my MBA summer internship, I worked at RockWater Industries, a strategy advisory firm based in Los Angeles, specializing in media, tech and commerce. We provided market research and strategic growth consulting for next-generation consumer brands.
Clients I worked with at RockWater:
“Chris and his team are not just collaborators, they’re visionaries. They see opportunities for clients that they don’t see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists.”
Work Summary:
Evaluated potential M&A and joint venture candidates and built pitch books to present to senior media executives.
Performed and presented extensive due diligence on 200 direct-to-consumer companies for client acquisition.
Developed and evaluated e-commerce strategies in food media to support client’s long-term strategic planning goals.
Conducted specialized industry research to assess digital product launch viability for stealth media startup.
Analyzed IP incubation opportunities as well as current trends, practices, and developments in the digital media market.
Impact:
Product improvements on client’s digital skincare app, leading to deeper community engagement.
Client partnership with food media influencers to develop new food-specific product lines and revenue streams.
Acquisition of a direct-to-consumer company by client.